I hate statistics.
I hate Google Analytics, Statcounter, Klout and Alexa. I hate anything that assigns you a number and causes you to believe that you ARE that number.
There is no true measure of what a blog is worth. Truly.
Someone can have 100 followers and be an expert in their field. They can have those 100 people read every word they write, interact on a daily basis and re-tweet everything you post. They can stick to you like glue and talk about how fabulous you are to everybody they know. They can hang on every word and run out to buy the products you use and recommend.
Someone else can have 10,000 blog followers and post 3 blog posts a day. They can have thousands of twitter followers and facebook friends and be on every blogger list out there. And maybe, just maybe, they have about 50 people who actually read their posts. And maybe, just maybe, they purchased those thousands of followers and don’t really interact with any of them. And maybe, must maybe, they put themselves on every “10 most important blogs” lists out there.
Who has more of a reach? Who has better “stats”?
PR people will tell you that it doesn’t matter. It does. Stats matter to them, to the people who are deciding which blogger to choose for a particular campaign. The whole thing kind of stinks. From what I see, it’s the blogger with the lower stats that has the real reach. It’s the ones who have 1,000 followers as opposed to 60,000 followers who find the time to really interact. I would take the word of a “small” blogger any day over a “big” blogger who I know is being paid a boatload of money to write a review post.
So what am I getting at? I hate stats!
A blog post by PHD in Parenting titled Parenting Blog Analytics: How Do My Stats Compare? has been making the rounds today. In the post, the author provides a chart of median and average stats that would have even the most seasoned bloggers deleting their blogs permanently. I’ve also seen several bloggers wonder why they are bothering considering they are well below the average blogger’s stats. Considering that average was taken from only a small lot of 20 bloggers, I don’t think anyone should be worried. Honestly, if you took the same stats from EVERY single blogger out there, I’m pretty sure even I would be on the top tier of bloggers. Now if we can just convince brands, PR people AND bloggers themselves that blog stats are just numbers and that the real worth is in how we individually interact with our readers, maybe then we can have some true worth.